“Making images that stay with you.”
IdeasShouldFeelAlive.
Selected
Work
Selected projects · 2024—2026
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Nocturne
Editorial portraiture shaped by colour, shadow and cinematic atmosphere for a fashion house.
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New Forms
A visual identity for an exhibition about modern sculpture, built from fragments and scale.
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After Image
An image-led editorial campaign about memory, space and the traces that remain.
I work between
image, type,
culture and
emotion.
Rejecting the generic. Embracing the visceral. Every project is an opportunity to make someone feel something.
Disciplines / Practice
Art Direction
Visual concepts, image direction and creative systems that give every project a distinctive point of view.
Campaigns
Integrated campaign ideas shaped for editorial, digital and social environments with a consistent visual language.
Editorial Design
Thoughtful layouts and typographic systems for publications, reports and stories across print and digital formats.
Visual Identity
Flexible identity systems built through typography, colour, imagery and practical brand applications.
Culture & Image
Research-led image making that connects art, fashion and contemporary culture through memorable visual narratives.
Featured Project / Campaign
Nocturne
A portrait-led visual world where color, movement and atmosphere become the identity.
Visual Archive
Selected images / ongoing
Make culture,
not content.
Journal
View all stories-
Art Direction as a Living System
Explore the storyWhy strong visual identities remain open enough to evolve with culture.
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Images That Move Through the City
Explore the storyLooking at motion, public space and the visual tempo of contemporary cities.
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Crafting an Editorial World
Explore the storyBuilding coherence across objects, typography, photography and print.
The Artist
Lúcia Prado is an independent art director and visual artist working across image, editorial, identity and culture.
“I don’t just build systems; I build moods.”
With over a decade of experience across London, Paris, and New York, her approach is rooted in the belief that great design must be visceral before it is intellectual.